A customer is the most important person ever in this office... In person or in mail.
A customer is not dependent on us... We are dependent on him.
A customer is not an Interruption of our work... He is the purpose of it.
We are not doing him a favour by serving him... He is doing us a favour by giving us the opportunity to do so.
A customer Is not someone to argue or match wits with... Nobody ever won an argument with a customer.
A customer is someone who brings us his wants... It is our job to
handle them profitably, to him and to ourselves.